About us
As a husband-and-wife team, we combine our diverse skills and experiences to teach online businesses to thrive with AI.
As a husband-and-wife team, we combine our diverse skills and experiences to teach companies the B2C marketing model Boosting Loyalty. Our backgrounds in sales, digital marketing, customer experience development, and self-management, coupled with our entrepreneurial journey, equip us with a comprehensive understanding of business growth strategies.
Being life partners raising four children together, we bring a unique depth to our professional synergy. This personal connection enables us to deliver cohesive, well-rounded training programs that deeply resonate with our clients.
In addition to our business growth strategies, we offer insights into maintaining a balanced work-life dynamic, particularly for high-performing individuals. We understand the pressures faced by top performers and provide strategies to sustain peak performance.
Our combined expertise, personal connection, and commitment to holistic success make us uniquely positioned to guide companies on their growth journey. We don’t just teach business strategies; we provide tools for sustainable success in the fast-paced digital age. Our approach is about improving business metrics and fostering a culture of continuous learning and adaptation that drives long-term growth.

Who is Kati Torim?
Kati Torim combines business expertise, marketing psychology, and AI tools with a compassionate emphasis on leadership, burnout prevention, and growth.
Kati Torim is an experienced entrepreneur, business strategist, and mentor committed to helping individuals and organizations build authentic brands and motivated teams.
With over 14 years of experience, she has owned restaurants and a private coaching house, served as a marketing manager for various companies, and worked as a program manager and corporate trainer at Äripäev, Estonia’s leading business media company.
Kati has authored three books on burnout prevention, mindset management, and customer loyalty. Kati has also lectured on mindset management at the Estonian Academy of Security Sciences.
Kati's expertise
Training and support to make AI tools simple, improve communication, and drive innovation in your business.
- Earned a Certificate in ChatGPT Prompt Engineering from Vanderbilt University, focusing on optimizing AI for business.
- Completed a Certificate in ChatGPT: Excel at Personal Automation with GPTs, AI, and Zapier from Vanderbilt University.
- Earned certificates in AI in Education: Leveraging ChatGPT for Teaching at the University of Pennsylvania.
- Completed IBM’s Introduction to Artificial Intelligence program.
- Completed the Davidson College Prompt Engineering course.
Coaching and strategies to build motivated teams, prevent burnout, and create sustainable work systems.
- Completed extended education programs at UC Berkeley, earning certificates in Developmental Psychology and Mindfulness at Workplaces.
- Studied introductory psychology at Tallinn University (extended education program).
- Certified Somatic Nervous System Coach and OSHO meditation teacher.
- Developed frameworks and courses on professional well-being and burnout prevention, with two published books about self-management.
- Ex-mindset lecturer at the Estonian Security Science Academy.
Coaching to build authentic brands, boost loyalty, master marketing, and simplify AI tools for lasting business growth.
- Applied higher education degree in Service Management from the Kehtna School of Economics and Technology.
- 14 years of entrepreneurial experience owning a restaurant and a private coaching house.
- Served as a project-based Marketing manager for over a decade.
- Worked as a Corporate Trainer and Program Manager at Äripäev.
- Recognized as the Education Friend of the Year for leading a pioneering education project.
- Authored the Boosting Loyalty framework, later published as a book.
- Serves as a B2C, marketing, and AI Mentor with Finland’s leading startup accelerator, Kiuas, and the European Innovation Academy (Porto, Qatar).
- Co-director of Startup Grind Porto, supporting startups leveraging AI and driving innovation.
Extended education in AI.
- Earned a Certificate in ChatGPT Prompt Engineering from Vanderbilt University, focusing on optimizing AI for business.
- Completed a Certificate in ChatGPT: Excel at Personal Automation with GPTs, AI, and Zapier from Vanderbilt University.
- Earned certificates in AI in Education: Leveraging ChatGPT for Teaching at the University of Pennsylvania.
- Completed IBM’s Introduction to Artificial Intelligence program.
- Completed the Davidson College Prompt Engineering course.
Who is Teet Torim?
- E-commerce Strategy, Digital Marketing, and Business Scaling
- Entrepreneur and digital marketing lecturer
- Co-founder of the Estonia Social Media Marketing School
- Former board member of the Estonian E-Commerce Association
- Successfully operated multiple businesses and developed real-world, tested strategies
- Proven methods for scaling businesses and practical applications of AI tools
- Lecturer in digital marketing, educating the next generation of e-commerce professionals
- Building scalable, data-driven systems for B2C e-commerce success
A business growth mentor, digital marketing expert, and entrepreneur with deep expertise in e-commerce strategies, he served as a board member of the Estonian E-commerce Association and contributed to shaping the country´s digital landscape.
He co-created the e-commerce automation “Boosting Loyalty” model, co-founded the Estonia Social Media Marketing School, and taught digital marketing at Tallinn University of Technology.
With over a decade of experience leading corporate retail sales, co-founding a supplement company, and leading it to a successful exit as CEO, he has proven himself a recognized expert in business development.
Teet's expertise
- Entrepreneur, business mentor, and author
- Co-founder of Social Media Marketing School based in Estonia (3000+ companies trained)
- International business and marketing mentor (European Innovation Academ, KIUAS Accelerator, Alchemist Accelerator)
- Author of the marketing book “Boosting Loyalty.”
- Lecturer in digital marketing at TalTech (former)
- Member of the Board of the Estonian E-commerce Association for four years
- Seven years of CEO experience (Boost Yourself)
- Nine years of sales management experience (Carlsberg Group, HKScan, Saarioinen)
Extended education in AI.
- Earned a Certificate in ChatGPT Prompt Engineering from Vanderbilt University, focusing on optimizing AI for business.
- Completed a Certificate in ChatGPT: Excel at Personal Automation with GPTs, AI, and Zapier from Vanderbilt University.
- Earned certificates in AI in Education: Leveraging ChatGPT for Teaching at the University of Pennsylvania.
- Completed IBM’s Introduction to Artificial Intelligence program.
- Completed the Davidson College Prompt Engineering course.
Write to us
- info@boostingloyalty.com